We estimate that if Quora can command an ARPU of $0.50 (slightly lower than the average of what Snap and Twitter captured early on in their monetization processes) in 2018, it can generate revenues of around $112 million in this year. Based on their current market capitalizations, Snap and Twitter command revenue multiples of around 11-13, and based on its latest round of funding, Pinterest commands a revenue multiple of around 25. Founded in 2009 by former executives from Facebook, Quora was seen as one of the hottest companies in the post-Facebook wave of social media. While Quora has witnessed slow and steady growth, with very little monetization, in the past eight years and does not have aggressive growth plans, our interactive dashboard looks at how much Quora could be worth if it is able to monetize its user base effectively. Information on valuation, funding, cap tables, investors, and executives for Quora. more Multiple Definition Ads are still relatively sparse. s aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Led by MIT engineers and Wall Street analysts, Trefis (through its dashboards platform dashboards.trefis.com) helps you understand how a company's products, that you touch, read, or hear about everyday, impact its stock price. Quora is a place to gain and share knowledge. Recode and Vox have joined forces to uncover and explain how our digital world is changing — and changing us. Opinions expressed by Forbes Contributors are their own. Sign up for the Uncovering and explaining how our digital world is changing — and changing us. It's a platform to ask questions and connect with people who contribute unique insights and quality answers. Quora declined to comment and Valor didn’t return requests for comment. That is our mission at Vox. According to some, the financing round for the question-and-answer platform speaks to the high valuation for virtually everything these days in the tech sector. The information on the site is crowdsourced and can be superficial — you wouldn’t cite it in your term paper — and the posters are sometimes anonymous. You can play with assumptions, or try scenarios, as-well-as ask questions to other users and experts. Valor is not expected to hold a voting board seat. This empowers people to learn from each other and to better understand the world. It may no longer be deserved. The company has been very slow to monetize its user base, which Quora says is 300 million unique people a month, and several investors tell Recode that they passed on the deal because of that poor track record of actually making money. All rights reserved. While historically, Quora’s peers such as Snap and Pinterest commanded extremely high revenue multiples, we do not forecast a similar multiple for Quora, as it is not focused on exponential revenue growth in the immediate term. But unlike Facebook, Quora knows no demographic information about its nonregistered users, which makes its copious content less monetizable. Despite antitrust investigations and a recession, Big Tech is doing great. This round, though, is not a wild step up from its last pricing — which came in at about $1.7 billion in 2017, according to Pitchbook — which might either reflect prudence by Quora toward overvaluing their company or maybe some trouble notching a sky-high valuation. If you have already contributed, thank you. This number could increase slightly next year as Quora builds confidence among its advertisers. How Wikipedia is preparing for Election Day. The United States is in the middle of one of the most consequential presidential elections of our lifetimes. The company's platform lets users ask questions and connect with people who contribute unique insights and quality answers, enabling users to read important articles and get a personalized feed of insightful answers to their questions. It’s essential that all Americans are able to access clear, concise information on what the outcome of the election could mean for their lives, and the lives of their families and communities. The company for a long time had an internal desire to not clutter the site with advertisements, before finally relenting in 2016 and accepting its first ad placement from Uber. But Silicon Valley now considers Quora — something of a relic of a quainter era on the internet — a $2 billion company, Recode has learned. Chip in as little as $3 to help keep it free for everyone. Yes, Quora still exists, and it’s now worth $2 billion, This story is part of a group of stories called. So to some extent, Quora is more similar to a Google or an Amazon than it is to a Facebook. Quora raises $85 million Series D at a $1.8 billion valuation, double of its Series C valuation of $900 million (where it raised $80 million). In total, it invested approximately $235 million to date. © 2020 Forbes Media LLC. Quora’s valuation in the future will largely depend on how effectively it is able to monetize this unique platform. The company is in the process of finalizing a $60 million investment round led by Valor Equity Partners, according to people familiar with the matter. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. The company told some prospective investors that it did about $20 million in 2018 revenue, which makes a $2 billion valuation a pretty enormous 100x multiple of its prior year’s revenue. Surprisingly, the founders of Trefis discovered that along with most other people they just did not understand even the seemingly familiar companies around them: Apple, Google, Coca Cola, Walmart, GE, Ford, Gap, and others. Particularly large advertisers on Quora are software companies, online education providers, and financial services firms. Learn Company Valuation today: find your Company Valuation online course on Udemy “Should I invest in bitcoin?” is a pretty targeted page, you’d think, for an advertiser like Coinbase. Get the full list », To view Quora’s complete investments and acquisitions history, request access ». Trump’s normalization of conspiracy theories could pose a lasting threat to our democracy. Understanding customers through the questions they ask is another area in which marketers can benefit by leveraging Quora’s platform. Quora’s advertising engine holds a lot of promise: “What’s the best car seat for my toddler?” would tell you that, well, the person on the other side of the keyboard might want to buy a car seat for a toddler. In fact, the decade-old company is still new to the whole making-money thing. In 2017, Quora invested $85 million to improve and expand its ad business. Quora, the question and answer website founded by Facebook’s ex-Chief Technology Officer in 2009, is gaining significant traction. You can modify our assumptions and arrive at your own valuation of Quora, based on its revenue and revenue multiple (and see more about how Trefis technology is used by CFOs, private equity firms and institutional investors). PitchBook is a financial technology company that provides data on the capital markets. Quora has been focused on developing a high quality product, and now has several brands using its platform to reach consumers. But our distinctive brand of explanatory journalism takes resources. The company now has nearly 200 million monthly active users and was valued at $1.8 billion in its most recent funding round in 2017. Quora has a highly engaged user base and a variety of questions around career advice, medical and healthcare, life advice and several other categories being actively answered on its platform every day. This note takes a look at Quora's valuation, and how it can ramp up its monetization in the coming years. You wouldn’t be blamed if you had forgotten about Quora, the question-and-answer machine that comes up immediately when Googling for, say, why rich people are so frugal or whether it’s okay to let your cat live outside if you don’t value it. We estimate a revenue multiple in the 20-25 range is appropriate for Quora, which would imply a valuation of $2.8 billion – $3 billion in the near term.