This can be through traditional media such as TV and billboard advertising, but also social media and internet feeds. Some factors play a crucial role in underage adolescent attractions and include representation of animals and celebrity endorsement. “Everything in marketing should start with a consumer insight,” said Nuno Teles, chief marketing officer of Heineken USA in New York, and here it was that “40 percent of 21- to 27-year-old consumers desire a light beer with full taste.”, “Since forever, Heineken has stood out for distinctive taste, and Heineken Light should,” Mr. Teles said, so “the most important thing driving the campaign” will be “the improvement of the liquid.”, Signing a star for ads always generates “a strong debate” among marketers, Mr. Teles acknowledged, adding: “We are using a celebrity to enhance the creative idea, not be the idea. The campaign is being created by the New York office of Wieden & Kennedy, the creative agency for Heineken Light since 2011. David Beckham has a string of endorsement deals, including his own whisky with Haig Club. Like us on Facebook to see similar stories, This entrepreneur helps Americans get Italian passports. 'Further scrutiny and examination of the UK's self-regulatory approach and viable alternatives are needed to identify feasible, appropriate and effective means of reducing marketing exposure in young people.'. He returns on camera, holding up a half-empty bottle and declaring, “Tastes good.” The spot ends with him off camera again, declaring, “I’m not wearing any pants.”, An online commercial is about the making of a commercial, which is interrupted when Mr. Harris complains that “the cap’s still on” the bottle he holds. University of St Andrews scientists compared the alcohol intake of 15-year-old girls and boys between 2002 and 2014. The centerpiece of the campaign featuring Mr. Harris is the celebration by Heineken USA of an award won by the new version of Heineken Light as the “best-tasting low-calorie lager” at the 2013 World Beer Championships. Denmark placed top of the table for binge-drinking among teenage girls, with 37.6 per cent of 15 year olds having admitted to being drunk twice. Playing with a kitten, she suddenly finds herself surrounded by multiple kittens. Sad face of Election 2020: Cities (and White House) board up and brace for election riots, looting and a drawn-out vote count as Australia and Canada tell their citizens to steer clear - except they're already banned because of COVID! In 2006, Osbourne starred in a commercial for I Can’t Believe It’s Not Butter.

Either way, getting a celebrity endorsement is a great way to promote the product—unless people really, really hate the ad! Teenagers who binge-drink are often influenced by celebrities who endorse alcohol, a study warned. In 1991, a very young and precocious Gordon-Levitt shows his father what a fast breakfast really means in an advertisement for Kellogg’s Pop Tarts.

In 2017, Aguilera became the face of a new advertising campaign for Oreos. Heineken Light joins a lengthening list of brands that Mr. Harris has pitched, including American Airlines, Axe, Neuro Sleep and Old Spice. Continuing the theme of "You’re not you when you’re hungry," Pesci is typecast as the angry, hotheaded alter ego. Teenage girls in the UK are some of the worst binge-drinkers in Europe, research showed in September.

In 2008, Longoria appeared in an advertising campaign for Magnum ice cream. In 2014, Schwarzenegger starred in a Super Bowl commercial for Bud Light. Actor and Deadpool star Ryan Reynolds owns a significant stake in Aviation Gin.